We help trade associations, public bodies and businesses overcome their biggest challenges through the intelligent, pragmatic use of research and analysis
Understanding the implications of a changing economic environment
Government policy and regulation
Macroeconomic, social and market trends
Technology and market disruption
Geopolitics and international trade
Making a winning case to investors, regulators and politicians
Evidence-based advocacy
Policy development and evaluation
Impact simulation and appraisal
Thought leadership
Planning for the future
Influencing policy
Strategy development
Sales forecasting and market sizing
Scenario analysis and stress testing
Published reports
Most of our work is confidential. Here we showcase a selection of those reports that have been published by our clients and are publicly available.
We design, manage and implement successful research projects and help you to profitably interpret and use the results
We are entirely focused on delivering actionable insight, analysis and research that will have a positive and lasting impact for you.
Flexible multidisciplinary approach
Fully remote team with specific expertise brought in for each assignment
Advice built on broad perspectives
Willingness to think creatively and challenge orthodoxy
Clear and authoritative communication of research to any audience
Always pragmatic
Mark
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Mark Pragnell
Managing Director, Essex
Mark founded Pragmatix Advisory to help businesses, trade associations and public bodies around the world overcome their biggest challenges through the intelligent and pragmatic use of research and analysis.
He has 30 years' experience of applying economics and business research techniques to markets, industries and public policy. He has held leadership roles in respected macroeconomics consultancies, as well as policy and campaigning organisations. Based in the Essex countryside, he and his family get to enjoy the fresh air with their horses and dogs.
Rebecca
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Rebecca Munro
Director, Argyll and Bute
Rebecca is our director responsible for policy research.
She oversees projects across a diverse range of issues, sectors and geographies but, based in the Inner Hebrides, she is especially passionate about our research for rural and coastal communities. Before joining the team, she spearheaded the first successful community purchase of an island, the Isle of Ulva, under revised Scottish land reform legislation in 2018. Rebecca enjoys crochet, reading and walking her dog, when the children and weather permit, and is learning conversationalGàidhlig.
Paul
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Paul Marshall
Director, West Midlands
Paul is our director responsible for strategy and governance research.
Having spent more than twenty years working in higher education, he has a depth of expertise in supporting C-suite leaders develop and implement robust strategies for complex organisations in regulated markets where government policy is decisive but often unpredictable. Paul is a chartered governance professional, advanced board reviewer and holds Practitioner-level qualifications in programme and change management. Based in the West Midlands, he is married with two children and a miniature dachshund and enjoys road cycling, garden design, cooking and travelling.
Richard
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Richard Lambert
Senior Consultant, London
Richard is our senior consultant responsible for advising trade associations and membership bodies.
A widely respected trade association chief executive with three different organisations in varied sectors over twenty years, he uses his understanding of policymaking and politics from his time as a parliamentary civil servant to help clients use our research to develop effective lobbying campaigns and build relationships across government. Based in east London, he is a West Ham season ticket holder of more than 30 years’ standing, a keen cook and a barely competent guitarist.
Zarea
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Zarea Kamil
Researcher / Analyst, London
Zarea conducts research and analysis across our portfolio of projects, including those relating to international trade and finance.
She joined the team as an intern after completing her BSc in political economy from King’s College London. A Malaysian national, she is fluent in Bahasa Melayu. Based in east London, Zarea enjoys reading and food blogging, and she supports Arsenal.
Associates
Mark and the team have developed a broad network of associates and experts that allows Pragmatix Advisory to bring in the right resources for each assignment. This provides access to industry-leading economists, market researchers, scientists, statisticians, marketeers, lobbyists and many other experts in their respective fields.